unified commerce

2 min read The consumer electronics sector is one of the fastest growing areas of the market today, following the pandemic-driven home entertainment boom and the increasing digital transformation of society. To better

2 min read The use of eCommerce is growing by leaps and bounds in the DIY sector although the physical store still plays an essential role in the buying process. With the advent

2 min read The market for home-related products, which includes furniture, décor and and DIY, has undergone a major shift over the past 2 years. This sector was one of the few to

2 min read Retailers could be forgiven for thinking that unified commerce is just another name for omnichannel retail. So what exactly is the difference? To the customer, of course, there should not

3 min read Today we continue with the fourth in our series of five blogposts explaining the main capabilities and benefits of the Openbravo Unified Commerce Hub solution. Today we will focus on

3 min read This blogpost is the second in a series of five offering a more detailed description of the components of the Openbravo Unified Commerce Hub solution. As a joint initiative by

2 min read We hear the term omnichannel a lot in retailing. It has been one of the industry’s favorite buzzwords and indeed some would argue it is overused and has lost its

2 min read IT budgets might be growing, but many retailers are reluctant to let go of their legacy systems and struggle to decide where to focus IT investment for future growth. These decisions