online-offline integration

2 min read With the “Store as a Service” model, digital-native brands and mid-sized retailers can get closer to their customers and expand their market by opening new physical outlets that better meet

2 min read Understanding how to get rid of excess stock after big sales periods such as Black Friday or the Christmas campaign is key for retailers to start the year on a

2 min read As consumers return to their old in-store shopping habits, the outlook for traditional retailers is brighter, especially for those embracing unified commerce to deliver a seamless shopping experience. Today, many

2 min read Returns have always been an issue in the fashion industry, as they reduce net sales, indirectly decrease gross and net profits, and force the retailer to allocate space and staff

2 min read As consumers rediscover the pleasures of shopping in physical stores and workers return to their offices, the strong tailwinds that benefited the digital economy during the pandemic are losing some

2 min read The 1980s saw the birth of fast fashion, a new way of doing fashion by shortening delivery times and reducing prices that  burst onto the market to change the rules

3 min read Mark Zuckerberg in his video presentation (36′:38″) of Meta says that in the next decade metaverses will reach a billion people, lead to hundreds of billions of dollars in digital

3 min read As more transactions move online, last mile delivery continues to impose big challenges for online-only retailers. In this respect, physical retailers should have an inherent advantage when fulfilling online orders.

3 min read In a world in which the boundaries between physical and online commerce are increasingly blurred, Buy Online, Pickup In Store (BOPIS), popularly known as Click & Collect, has become an

2 min read One of the keys to  retail success is to pay close attention to the local customs in the markets where you operate. In those countries where Ramadan is widely observed,