Customer experience

2 min read In a world characterized by increasingly demanding consumers, with access to more and more information and more digital, traditional loyalty programs based on economic rewards according to their transactional activity

3 min read Immediacy has become essential to remain competitive and deliver shopping experiences that meet consumer expectations. In just 10 months, 30 new Quick Commerce companies have emerged in Western Europe, a

3 min read The increase in the number of orders during major sales peaks such as Black Friday or the Christmas campaign can create major problems for retailers if they are not adequately

3 min read Although online commerce has worked hard to improve its customer journey, the physical store still has the upper hand if it is able to adapt and transform the customer experience

2 min read Retailers could be forgiven for thinking that unified commerce is just another name for omnichannel retail. So what exactly is the difference? To the customer, of course, there should not

2 min read Consumer tastes are very personal and that’s definitely the case when shopping for furniture and home décor. To differentiate themselves from the competition, retailers in this sector need to look

3 min read Why have some retailers performed better than others in rebounding after the collapse in sales experienced during the lockdown at the beginning of their year? Take, for example, Next, the

3 min read Following our previous four blogposts describing the characteristics and benefits of the Openbravo Unified Commerce Hub components, today it’s time to complete the series by focusing on the Store Hub.

3 min read Today we continue with the fourth in our series of five blogposts explaining the main capabilities and benefits of the Openbravo Unified Commerce Hub solution. Today we will focus on

2 min read As retail stores re-open, the need to reassure customers and ensure strict cleanliness and social distancing has driven retailers to rethink the in-store experience, particularly for high-touch categories like fashion