2min read Viya and Austin Li Jiaqi are the most popular influencers in China. Together they accumulated sales in China in 2020 worth $8.2 billion. In 2020, total live shopping sales in
2min read Despite the recent acceleration of eCommerce, the physical store continues to play a vital role in the strategies of retailers, who increasingly seek greater integration between the physical store and
2min read The role of the store has evolved and creating new shopping scenarios that reduce physical contact does not mean losing the unique benefits of shopping in a store. Rather, it
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Live shopping: considering a new channel for 2022?