2min read Viya and Austin Li Jiaqi are the most popular influencers in China. Together they accumulated sales in China in 2020 worth $8.2 billion. In 2020, total live shopping sales in
2min read Despite the recent acceleration of eCommerce, the physical store continues to play a vital role in the strategies of retailers, who increasingly seek greater integration between the physical store and
2min read Ikea is coming to a High Street near you. The Swedish retail giant revolutionized the way furniture is sold in the 1970s with its distinctive blue retail sheds in out-of-town
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Live shopping: considering a new channel for 2022?