Jorge Castillo

< 1 min read Beacons are tiny low-powered radio transmitters that send signals to phones just feet away. The point of the devices is to send a specific signal, using low-energy Bluetooth, to phones

< 1 min read Data is a terrible thing to waste and, unfortunately, that is exactly what retailers are doing with a resource of inestimable worth. The present state of analytics in retail is,

< 1 min read Can you answer what, when and why your customers are buying? A key performance indicator (KPI) is defined as a method to measure quantifying objectives to enable the measurement of

< 1 min read Today, engaging customers goes beyond traditional loyalty programs. Also, the importance of a customer loyalty is widely known among retailers. In addition, according to Inc. Magazine, it cost 5-10 times

< 1 min read If you ask consumers if they want retailers to be omnichannel ready, they will probably not recognize the word. But if you ask them how much pain they experience from

< 1 min read People used to think that the world they live in would always remain the same. Our human minds trend to think that the bakery on the corner will always be

2 min read It is clear that retailers no longer need evidence that omnichannel capabilities are decisive factors for success in retailing today. Nor do they need to be convinced that omnichannel functions

3 min read A new year has come to our lives before many of us could realize it. Retailers are always wondering how consumer habits will affect to their businesses and what will

< 1 min read The new year has come into the retail world with new trends, old ones and some possibilities that might occur along the year. We have tried to gather them all

3 min read El mes pasado, el Ministerio de Industria, Energía y Turismo presentó el Estudio sobre Comercio Electrónico B2C con los datos del año 2013. Aunque ya estamos dejando atrás el 2014, en dicho