Geoff Nairn

2 min read In today’s omnichannel era, understanding what customers value from various  channels and how that influences the prices they are willing to pay has become a key challenge, according to  a

2 min read What makes customers want to visit your stores? A compelling product range? Competitive prices? Superior customer service? All these things are important, of course, but in today’s digital era, many

2 min read Openbravo is pleased to annouce the official opening of a new office in Dubai to spearhead the company’s growth in the Middle East. The attractions of this region are well

2 min read As more retail sales shift online, many retailers are experiencing a slow but steady year-on-year decline in footfall and sales in their stores.   Nevertheless, the physical store continues to play

2 min read How do we compete with Amazon? It’s a question that every retailer must ask as they anxiously watch the aggressive moves of Amazon into so many markets, including product categories

2 min read Despite the sensationalist articles warning about the Death of the High Street, it is clear that for some product categories, a physical store will likely remain the preferred way of

3 min read Remember beacons? What are the prospects for VR in stores? The list of  innovative retail technologies grows longer and more confusing each day, so to help retailers make better tech

2 min read Everyone likes a bargain, particularly fashion consumers and the spectacular growth of factory outlets and other off-price fashion chains indicates how popular the idea of buying high-quality fashion at bargain

2 min read As more sales migrate to digital channels, store closures will inevitably continue, particularly in the more mature economies.  But many brick-and-mortar retailers are are underestimating the contribution their stores make to an omnichannel

2 min read Why do customers come to your stores? According to a survey by Publicis.Sapient, customer service is the stand-out reason for shopping in a physical store instead of online. Indeed, it